Welcome to the Strategy Graveyard
This is a graveyard of strategies that never got fully executed, brushed off, abandoned midway or forgotten in a playbook. I’ve been in marketing long enough to collect many horror stories that led to a brand’s downfall (ehm, I’m exaggerating, but they surely led to a campaign’s or product’s downfall enough times to deserve the name “horror stories”).
This is a graveyard of strategies that never got fully executed, brushed off, abandoned midway or forgotten in a playbook. I’ve been in marketing long enough to collect many horror stories that led to a brand’s downfall (ehm, I’m exaggerating, but they surely led to a campaign’s or product’s downfall enough times to deserve the name “horror stories”).
You’ll not find another “5 tactics that lead to best campaign results” post here. Just ghosts of the strategies past.
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See you at the graveyard.
At the Moulin Rouge, 1892–95
Henri de Toulouse-Lautrec (French, 1864–1901)
Art Institute Chicago